Digitized Advertising May Hit California License Plates
The state legislature will be reviewing a bill to introduce new technologies to decorate the back of automobiles.
The California legislature will soon introduce a bill to allow new electronic license plates that flash digital ads, in addition to identifying vehicles.
The move by the financially burdened state government is intended to help lessen the $19 billion deficit, while providing new opportunities for advertisers and local businesses.
While in motion, the device would mimic a standard plate, switching to advertising or targeting messaging while idle. The state has also offered the suggestion to broadcast traffic and amber alerts while cars are in transit.