Digitized Advertising May Hit California License Plates

Digitized Advertising May Hit California License Plates

The state legislature will be reviewing a bill to introduce new technologies to decorate the back of automobiles.

Daniel Edmundson
  • 22 june 2010

The California legislature will soon introduce a bill to allow new electronic license plates that flash digital ads, in addition to identifying vehicles.

The move by the financially burdened state government is intended to help lessen the $19 billion deficit, while providing new opportunities for advertisers and local businesses.

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