In Brief

Peter Bregman discusses how the new gadget became the ultimate consumption device that leaves little room for stimulating creativity.

Peter Bregman, CEO of Bregman Partners, Inc., recently returned his iPad and explained on his blog how the gadget suppresses the human capacity for creativity. He says that the iPad’s ubiquitousness of being an all-in-one device is efficient for a diversity of tasks, but dismisses itself from the specialization of functions. Task performance on the iPad reaches the point where hyper-efficiency detracts from our creative inner nature which stimulates itself from given parameters. The iPad makes it really easy for us to consume, killing boredom or downtime, potent ingredients that opens the door for creativity. It’s the ultimate consumption device that can also water down our competence to create.

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