At the recent Wired Business Conference, Steve Case, Howard Schultz and Vivian Schiller talked about the changing world of business and its impact on their brands.

At the recent Wired Business Conference, it was fantastic to be able to hear Steve Case of AOL and Revolution Health, Howard Schultz of Starbucks and Vivian Schiller of NPR talk about the changing world of business and its impact on their brands.

Case was clearly championing “The Long View” explaining just how long it takes to convince people to change behavior and adopt new practices. He told stories of investment bankers who never believed the internet would add up to anything and of PCs without built-in modems. His overall philosophy was to go for the masses, even if the digital elite were poking fun at his “internet with training wheels”. He seems equally passionate about the opportunity to transform the landscape of health in America by focusing on wellness and prevention. However, he's a realist and knows this is no easy task, he know it might take 10 years to make progress, given the protectionist approaches of the incumbents.

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