ESPN’s Match Truck Brings Food And Sports To The Streets

ESPN’s Match Truck Brings Food And Sports To The Streets

The sports network has combined the joy of watching football matches on a big screen and experiencing international street food for locals in NY and LA.

Naresh Kumar
  • 24 june 2010

ESPN's Match Truck A Hit With New York and LA Residents 2

The ESPN Match Trucks have been making the rounds in Los Angeles and New York on every World Cup game day, with a 55″ screen atop the truck for screening the matches and street food to go with it. The truck is managed by ESPN and the Civic Entertainment Group who partnered with L.A.’s famous Kogi BBQ Truck to come up with an international menu of snacks inspired by the nations playing in the tournament. It’s a double treat for fans who get to watch the games free of charge and gorge on inexpensive yet tasty street food. The trucks tweet their locations daily on the site and have been extremely popular with the locals.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.