ESPN’s Match Truck Brings Food And Sports To The Streets
The sports network has combined the joy of watching football matches on a big screen and experiencing international street food for locals in NY and LA.
The ESPN Match Trucks have been making the rounds in Los Angeles and New York on every World Cup game day, with a 55″ screen atop the truck for screening the matches and street food to go with it. The truck is managed by ESPN and the Civic Entertainment Group who partnered with L.A.’s famous Kogi BBQ Truck to come up with an international menu of snacks inspired by the nations playing in the tournament. It’s a double treat for fans who get to watch the games free of charge and gorge on inexpensive yet tasty street food. The trucks tweet their locations daily on the site and have been extremely popular with the locals.