FourSquare Launches Virtual Loyalty Program With Six Flags
Location based gaming enhances the theme park chain's audience engagement with a summer-long program.
As Foursquare continues to grow its user base, Six Flags has become the most recent company to associate itself with the location-based social media platform.
The partnership will be available to visitors across the USA throughout the summer. As with other brands that Foursquare has already partnered with, (including The History Channel, Bravo, and Zagat) branded badges will be available to visitors who check into various locations.
To further reinforce the virtual loyalty program and scale the level of engagement, various prizes and rewards will be given to players who check-in multiple times during their visit.