Customers are using online networks to collaborate on communal purchases that help increase their individual buying power.

This post is part of a PSFK Consulting project aimed at providing insight into the Future of Retail. Group Clout is one trend of ten that appears in our exploration of how technology and our senses play a role in the retail experience, both in and out of the store, from the perspective of brands, shoppers, retailers and communities.

Summary Customers are using online networks to collaborate on communal purchases that help increase their individual buying power. By connecting with likeminded shoppers en masse, shoppers can take advantage of discounts and wield influence over the product and service offerings made by sellers.

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