Mobile payment systems and product identification technologies are enabling users to interact with and purchase virtually any product they come across in the world, regardless of whether or not it is found in a traditional retail environment.

This post is part of a PSFK Consulting project aimed at providing insight into the Future of Retail. World As Retail Experience is one trend of ten that appears in our exploration of how technology and our senses play a role in the retail experience, both in and out of the store, from the perspective of brands, shoppers, retailers and communities.

Summary Mobile payment systems and product identification technologies are enabling users to interact with and purchase virtually any product they come across in the world, regardless of whether or not it is found in a traditional retail environment. The ability of an individual to buy almost anything they see, shortens the path to purchase by transforming any encounter into an opportunity to make a sale.

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