Gatorade’s Social Media Command Center

Gatorade’s Social Media Command Center

Can the company's approach to monitoring brand health, perceptions and conversations provide an alternative to traditional consumer research?

Paloma M. Vazquez
  • 17 june 2010

We were impressed by a recent look at Gatorade‘s social media command center – referred to as Gatorade Mission Control Center – at company headquarters in Chicago. The center resides in a room in the middle of the marketing department, and acts as a war room for monitoring the brand in real-time across social media.

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