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Gatorade’s Social Media Command Center

Gatorade’s Social Media Command Center
technology

Can the company's approach to monitoring brand health, perceptions and conversations provide an alternative to traditional consumer research?

Paloma M. Vazquez
  • 17 june 2010

We were impressed by a recent look at Gatorade‘s social media command center – referred to as Gatorade Mission Control Center – at company headquarters in Chicago. The center resides in a room in the middle of the marketing department, and acts as a war room for monitoring the brand in real-time across social media.

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