George Parker: Fumbling The Future!
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
I have to confess that I always chuckle when I hear people arguing about what has contributed most to business productivity in the last one hundred years. Obviously, many people claim it was the introduction of the personal computer – Yeah, OK, Apple Freaks, we know you were in the game early, but most would argue that IBM gave it legitimacy with corporate America – Either way, it was a pivotal moment, but my money is on something that happened twenty odd years earlier. The 1960 introduction of the Xerox 914 photocopier, an invention that improved office productivity in an amazing way. In fact, many years later Fortune called the 914 “the most successful product ever marketed in America measured by return on investment.”