Gill Linton: Designer Discount, The Death Of Style?
Is this designer discounting bandwagon that otherwise respectable retail brands are jumping on, in fact the end of fashion?
I thought Nordstrom was a pretty decent brand as far as department stores go. I know they’re not Barney’s, but I also know they’re not Filenes Basement. So, why on earth would a fashion retailer with a brand image based on quality, make their debut in the most influential fashion city in the world, with a discount store? Worse yet, a few stores down from Filenes and other quality fashion destinations like the Designer Shoe Warehouse, and Strawberry’s.
I went to their big opening day and was counted in by a welcome committee, which felt more like going through airport security. I know why they do it, but being clicked into a store is never a good first impression. I’ve also read the articles about their struggle to find the right real estate to open a regular Nordstrom, settling instead on a Nordstrom Rack to ease their way into the hearts of fashionable New Yorkers.