A Flash-based game built for YouTube instigates our competitive streaks throughout the story.

We've been noticing a few instances of creative brand work that compels viewers to participate in the storytelling by selecting a potential action within or outcome to the story. One of these was the Metropolitan Police's “Choose a Different Ending” campaign that won at Cannes last week. The most recent example we've seen is Google‘s latest entry for the “Chrome Fast” campaign, titled “FastBall – A Race Across the Internet“. The Flash-based game was designed for YouTube, to celebrate Google's latest version of the Chrome browser, with Adobe Flash Player now built-in.

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