How Branding Can Lead To Healthier Architecture

How Branding Can Lead To Healthier Architecture
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PSFK talks to Anna Klingmann, author of "Brandscapes: Architecture in the Experience Economy".

Plus Aziz
  • 29 june 2010

PSFK sat down with Anna Klingmann for a conversation covering trends in architecture as they pertain to sustainability and health. Her agency, Klingmann, specializes in a niche area where architecture meets branding. Her book Brandscapes: Architecture in the Experience Economy demonstrates her vision both in the fields of architecture and marketing; it can be purchased directly from The MIT Press.

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