How Branding Can Lead To Healthier Architecture
PSFK talks to Anna Klingmann, author of "Brandscapes: Architecture in the Experience Economy".
PSFK sat down with Anna Klingmann for a conversation covering trends in architecture as they pertain to sustainability and health. Her agency, Klingmann, specializes in a niche area where architecture meets branding. Her book Brandscapes: Architecture in the Experience Economy demonstrates her vision both in the fields of architecture and marketing; it can be purchased directly from The MIT Press.
How did Klingmann as an agency come about?
It started while I was still teaching. For the past 10-15 years, I have been focusing on academic research which was geared towards writing Brandscapes and the intersection of branding and architecture. I always wanted to apply these principles, so the book is not of academic nature.