How Evernote Is Successfully Using The Freemium Business Model

How Evernote Is Successfully Using The Freemium Business Model

CEO Phil Libin shares his simple strategy.

Naresh Kumar
  • 30 june 2010

The freemium business model involves giving away free service to users and making money when some opt to pay for additional features. One company that has been using this model successfully is Evernote which makes software apps for note taking and archiving.  The company has over 3 million users who use Evernote to store articles, photos, videos and text on its servers for free and retrieve them from their computers and smartphones anytime and anywhere.

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