How Evernote Is Successfully Using The Freemium Business Model
CEO Phil Libin shares his simple strategy.
The freemium business model involves giving away free service to users and making money when some opt to pay for additional features. One company that has been using this model successfully is Evernote which makes software apps for note taking and archiving. The company has over 3 million users who use Evernote to store articles, photos, videos and text on its servers for free and retrieve them from their computers and smartphones anytime and anywhere.