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Jeff Koons For BMW

Jeff Koons For BMW
Arts & Culture

Artist paints a BMW M3 GT2 around the notion of desire.

Piers Fawkes, PSFK
  • 2 june 2010

BMW has been commissioning artists to use their cars as a rolling canvas since 1975. This year they asked pop-artist Jeff Koons to paint the 17th car in the series who responded by painting a BMW M3 GT2 around the notion of desire.

At the unveiling in Paris, Koons said:

“This car is about this type of life energy, this desire to achieve and this desire to win. This life energy is up against everything and it keeps pushing through with this desire to create.”

BMW Art Cars on Wikipedia

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