Levi's Pioneer Sessions
The classic brand commissions contemporary artists to remake classic tunes, in celebration of its history and influence.
Levi's has commissioned a dozen artists spanning multiple genres to record a song re-crafted from a classic tune that inspired their sound, for Levi's Pioneer Sessions 2010 Revival Recordings. Artists including Nas, The Shins, Dirty Projectors and more. Two new songs will be made available per week as free downloads, over the course of six weeks beginning on May 22nd. Each song is paired with exclusive photos, behind-the-scenes video and additional content that “celebrates the enduring importance of the song and the influence it has across generations”.