McCann Helps Students Produce Commercials Promoting A Healthy Lifestyle
A non profit brings experts from various fields to teach new skills to students.
Citizen Schools is a non-profit where middle school students work side by side with experts to explore new fields and learn new skills. Under this program, leading advertising agency McCann Erickson recently held a 13 week program to teach the students of East Harlem's Isaac Newton Middle School to make commercials on fighting childhood obesity and promoting an active and healthy lifestyle.
One of the commercials the students produced: