A non profit brings experts from various fields to teach new skills to students.

Citizen Schools is a non-profit where middle school students work side by side with experts to explore new fields and learn new skills. Under this program, leading advertising agency McCann Erickson recently held a 13 week program to teach the students of East Harlem's Isaac Newton Middle School to make commercials on fighting childhood obesity and promoting an active and healthy lifestyle.

One of the commercials the students produced:

Citizen Schools

McCann Erickson

[via Adage]

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in