McCann Helps Students Produce Commercials Promoting A Healthy Lifestyle

McCann Helps Students Produce Commercials Promoting A Healthy Lifestyle
Advertising

A non profit brings experts from various fields to teach new skills to students.

Naresh Kumar
  • 30 june 2010

Citizen Schools is a non-profit where middle school students work side by side with experts to explore new fields and learn new skills. Under this program, leading advertising agency McCann Erickson recently held a 13 week program to teach the students of East Harlem’s Isaac Newton Middle School to make commercials on fighting childhood obesity and promoting an active and healthy lifestyle.

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