PSFK tours Puma City NYC, the temporary World Cup event installation.

Yesterday, PSFK took a tour of Puma City NYC, a month long soccer, shopping and event installation at the South Street Seaport in lower Manhattan set to formally open Saturday for the 2010 World Cup. Puma has tried to cater to all the facets of the sport's lifestyle. The site includes a scaled down soccer pitch where visitors can play a pick up game and participate in mini tournaments. Puma has a selection of the same type of boots players in the cup will wear which visitors can try out for themselves on the field.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in