We consider some of the common traits around brands and services that seem to tap into game mechanics.

During the research for the PSFK presents Future of Retail report, we noticed that as more retailers integrate services like foursquare into their marketing efforts, stores are tapping into game mechanics to engage their users.

1. Social Dynamics: You, Your Friends, and Everyone Else Social media allows users to engage with their friends and potentially friendly strangers. Elements of competition, commentary, and broadcast encourage users to see what others are doing, who to beat, and how often to brag about their accomplishments.

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