Seth Godin: BACO And Your Career
When you understand the alternative, it's far easier to not only measure your work, but value it.
Brian Trelstad and his team at Acumen have had great success using a metric they call BACO (the best alternative charitable option). They can compare the results of the development and investment work they do to the results that direct aid or charity would generate instead. In short: when you understand the alternative, it’s far easier to not only measure your work, but value it.
If you are familiar with a great restaurant just down the street, that raises the bar for a new restaurant to get your business…