Singapore Airline’s Sensory Branding

Singapore Airline’s Sensory Branding
Advertising

The company incorporates a standardized scent for a more holistic brand experience.

Yofred Moik
  • 29 june 2010

Branding from Singapore Airline is similar to other airlines through the use of consistent visual themes – like font choices, color schemes, and logo application. However, Singapore Airline takes this to the next level with a standard  company scent. Hot towels and perfume worn by flight attendants are standardized to a single fragrance, Stefan Floridian Waters. This patented aroma has been specifically designed to complement the airline’s brand, and has become their trademark fragrance.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.