Guerilla tactics help spread Internet-based artworks outside of normal digital channels.

Beginning with JODI, the late 80s and 90s were dominated by artists who utilized the web browser as a canvas. While net.art practices have in recent times circulated within media art circles, the SPEED Show ushers in a new era of net.art — that is in keeping with the the social media oligarchy, and its emphasis on personal brand, modes of distrubition, and celebrity via memes. That is to say, once techno-centric software cultures have been displaced by individualized celebrity as the web's zeitgeist. Fittingly, this latest net.art era refers to itself as pop.net.art.

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