PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:

Rethinking Strategy, Planning

Contagious' Recap of the Hyper Island & D&AD Digital Masterclass 2009's Media Plan of the Year Global CMO Interview: Trevor Edwards, Nike What Mountain Dew Learned from Dewmocracy Transparency: The Most Valuable Companies in the World Three Principles for Driving Innovation Through Technology Orange's iPhone 4 Loyalty Approach: Rewarding Loyalty vs. Gaining New Customers

World Cup Influence on Brand Work

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