This Week In Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
While it appears that much of the digital world is either at Cannes or watching the World Cup, here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, PlanningYour Brand Is Not My Friend: Ideas and case studies on social media strategy, content What is a Creative Technologist? Herman Miller's Design for Growth: On innovation and asking the right questions to identify growth opportunities Measuring Online Influence Insights on the Transition from Account to Digital Planner Metro Etiquette: Observing Culture The Bucket Brigade: Profiting from the Attention Economy – a digital publishing collaboration
This Week from Cannes: