PSFK curates some of the branding, digital and advertising news pieces and ideas that caught our attention this week.

Here is a look at some standout brand-building and advertising communications stories that have been catching our attention: Rethinking Strategy, Planning

IBM Study: CEOs Say Creativity, Managing Complexity Are Vital Today When the Sharer Is As Important as the Content Itself True Creativity vs. Profit: the Ad Agency Conundrum The True Value of Social Media: Redefining our Marketing KPIs to More Realistically Assess Value Are Social Media Better at Destroying Value, than Creating It? The Betterness Movement Begins: The Balance Between Profit and Positive Social Impact The Future of Advertising: John Winsor Interviews Jon Bond

Innovation, Creativity, New Brand Work – and World Cup Influence

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