According to new research, day dreaming may not be such a bad thing after all.

Mind wandering, the tendency to try accomplishing one thing but lapsing into thoughts unrelated to the task, has always been seen in a negative light; as a weakness, possessed by people who are lazy and not focused enough.

But new research suggests that mind wandering is a very common phenomenon and people's minds seem to wander as much as 30 percent of their waking hours. Psychologists also say that mind wandering fosters creativity and keeps us on-course towards our long term goals.

Eric Klinger, a psychologist at the University of Minnesota writes in the Handbook of Imagination and Mental Simulation:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in