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True Blood’s Bloody iPhone Ad

True Blood’s Bloody iPhone Ad
technology

A visually compelling interactive ad developed to hype Season 3 on Variety.com and Flixster's iPhone apps.

Paloma M. Vazquez
  • 10 june 2010

In anticipation of the premiere of season 3 of HBO‘s “True Blood” this Sunday, mobile marketing specialists Medialets and media network PHD have launched a very visual – and tactile – promotion for Variety.com and Flixster‘s iPhone apps. Tapping anywhere on the screen on which the “ad” appears will generate bloody fingerprints, as well as a stream of blood – followed by the series-appropriate invitation to “do bad things”. Viewers are then invited to view the trailer for the new season. A video of the ad in action is available on YouTube.

We found this to be a very cool, highly relevant ad that capitalizes on both the visual and tactile experience offered by the iPhone, the type of entertainment-specific content that users might seek on Variety and Flixster, as well as the series’ subject matter and tone. Plus, we’re excited for Sunday’s premiere.

Watch below:



True Blood

[via Medialets]

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