The branded vending machine experience "shares happy" during its intro at Cannes.

Unilever revealed an ice cream vending machine to the global advertising community yesterday at Cannes. Branded “Share Happy”, it's already been billed as the world's first smile-activated vending machine, and as “an ice cream truck for the digital age”. Ultimately, the vending machine offers a unique brand experience as part of Unilever's new ice cream mission to encourage people everywhere to share life's small moments of happiness.

How it works: an “attractor screen” uses augmented reality to compel passer-by's towards the machine. The person is then prompted to smile, with the ‘smile-o-meter' measuring his or her grin; facial recognition technology will gauge the individual's age, gender and emotion. Those with big enough grins are awarded free ice cream, which they can select from the touch-screen interface on the machine. A photo is taken and uploaded onto Facebook – with the person's permission.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in