A new program aims to bring fare from street vendors to the shelves of the natural foods chain.

Whole Foods Market, the world's leading chain of natural and organic foods stores, is approaching local street-food vendors in the Bay Area of San Francisco, with an aim to develop a range of foods to sell at its stores. SF Weekly talked to Harvindar Singh of Whole Foods Market, who revealed that they plan to sell their ‘Street Eats' line of foods from grab-and-go perishable fridge cases or as nonperishable shelf items in some of the 30 Whole Foods stores in Northern California. Singh believes that the current street food movement is very hot and he has already met with a few vendors such as Crème Brûlée Cart's Curtis Kimball and East Bay cart Jon's Street Eats.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in