A Creative Brief To Guide Social Media Efforts

A Creative Brief To Guide Social Media Efforts

Smart questions to guide strategy.

Paloma M. Vazquez
  • 21 july 2010

We were inspired by Griffin Farley’s collaborative brief to help planners (and the brands they work with) arrive at strategic social media efforts. Some of the questions that Farley and his collaborators propose be asked prior to developing and activating their social media strategy include:

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