A PSFK Quest For Brand Passion: The 2010 Concorso d’Eleganza

A PSFK Quest For Brand Passion: The 2010 Concorso d’Eleganza
Advertising

PSFK takes a trip to the Poconos to find out the essence of what makes Italian car brands compelling.

Dave Pinter, PSFK
  • 6 july 2010

Finding the essence of what creates passion around a brand isn’t an easy formula to crack. Not that a ‘formula’ even exists. Apple is an often cited example of a company that understands the power of  creating a strong personal connection with consumers. The result of this focus as well as a byproduct is the frenzy surrounding product launches that is unique to Apple. The the lines for the iPhone 4 debut showed once again that people want to personally participate and have bragging rights. So there are learnings and wisdom to be gained from the usual suspects like Apple, Google, and Nike, but getting insight into what drives brand passion can also be found at some unlikely places. One of our choices represents a concentration of devotion you won’t likely find at too many other places, a gathering dedicated to Italian sports cars.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.