A Solar Powered Bike Sharing System
Copenhagen gets a sustainable bicycle network in a concept design by Stefano Marchetto.
Already one of the most bike-friendly cities in the world, Copenhagen is used as the setting for an interesting conceptual bike sharing system. Termed “Bicyclus” by Italian designer Stefano Marchetto, the new eco-friendly plan would reuse some 8,000 bikes that are abandoned every year and further facilitate easier commutes for residents through the city.
The Bicyclus idea intends to upgrade the city’s current world-famous bike system run by Bycykelservice. Since 1995, the city has systematically expanded the number and accessibility of bicycle lanes and routes, making bicycle travel more efficient than using cars or buses.
With Bicyclus, each recycled bike would receive a touchscreen display with information about the city, while the on board computer system would also be equipped to allow Bicyclus bikers to interact.
The Bicyclus system would run with a series of modular stations found throughout the city. When not in use, bikes would dock and charge their touchscreen computers and electronic locks. Each station is designed with eight solar panels, using only energy from the sun to power the bikes.
Bicyclus represents the newest proposal in a series of city bike sharing programs instituted in major world cities to reduce pollution and traffic. With Bicyclus, Copenhagen would secure its role as the leader in this green movement as the first socially sustainable system free of any toxic emissions.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.