A Venting Room At The Mall

A Venting Room At The Mall
Retail

A bizarre retail concept gains traction in China.

Plus Aziz
  • 16 july 2010

A mall in Shenyang China opened a store where its customers pay to vent frustrations by breaking, smashing, and vandalizing all kinds of domestic objects. Interestingly, the store is for women exclusively, giving a strong clue to its larger social purpose, and it contains several rooms (i.e. living room, bedroom, and the kitchen space is coming soon). The manager was quoted in saying, “women can come here to feel like they are in their own homes but without any limitations, and they can break anything here”.

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