A robotic mannequin is designed to better represent how clothing would look on remote buyers.

An Estonian company has developed a virtual fitting room for online clothing retailers. They’ve created a special shape-shifting robotic mannequin designed to allow shoppers to get the right fit when buying their clothes online. Users have to choose a shirt, enter their body measurements, and the mannequin will show how it would look on them.

Fits.me currently offers a male model of the mannequin and has recently tied up with UK retailer, Hawes & Curtis to offer its virtual fitting room for their online store.

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