Amazon Buys Woot, Forays Into Real-Time Social Shopping

Amazon Buys Woot, Forays Into Real-Time Social Shopping
technology

What kind of new offerings will come out of the merger?

Naresh Kumar
  • 1 july 2010

Amazon’s acquisition of online social shopping store Woot.com has the market wondering about the new possibilities of the merger. Read Write Web got hold of Michael Vorel, the CEO of Vastplanet to share his views on the deal. Vorel says that with media convergence bringing Amazon into direct competition with home TV shopping networks, the company would benefit from Woot.com’s real-time social shopping to offer better pricing and a more successful operation.

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