An Experiment In Transmedia: Fox Show To Be Viewed On iPad Before TV
The network says the “Lone Star” preview through the Vanity Fair app will mark the first time that a television pilot has been made available on the iPad.
In an effort to generate excitement for a new series, Fox will be offering the entire first episode of its new series Lone Star – in advance of the series premiere – to some Vanity Fair readers, cruise line passengers, hotel guests and iPad owners. Contrary to previous logic, Fox learned that previewing a series before its official premiere date would not cannibalize the television audience subsequently measured by Nielsen.
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