Traditional flower displays are pushed to the side, as popular sustainability, cooking and health themed shows flourish.

Flower shows, once the mainstay attraction of botanical gardens, are increasingly losing appeal with the masses, forcing the gardens to look for new ways to lure visitors back in. Food festivals, nature, and health and family themes are some of the new introductions in these gardens which have gained popularity in recent times and increased attendance. The Atlanta Botanical Garden has doubled its number of visitors since opening a “canopy walk” with a jungle park theme that allows people to trek through treetops and an edible garden with an outdoor kitchen. Similarly, the New York Botanical Garden‘s exhibition as a tribute to the poet Emily Dickinson is drawing big crowds.

This content is available for Basic Members.
Already a member, log in