Can Online Radio Win In The Age Of The Semantic Web?

Can Online Radio Win In The Age Of The Semantic Web?

What can the upswing in Internet radio tell us about the future of the Internet?

Lisa Baldini
  • 19 july 2010

The Guardian recently reported (via Rajar) that smart phones have widened the reach of online radio with “20% of smart phone users” using a radio app. While there is a distinction made between regular radio services, personalized radio and podcasting, the Guardian leads with the headline “Smarphones revived the radio star”. Yet, can we lump personalized radio services and podcasting together in radio listening habits? Does that necessarily revive radio as a popular medium?

That is, on the most basic level, each service is a form of transmission of information, but podcasting requires the audience to want human interaction and respect human choice; personalized radio services like Last.FM are algorithms based on customized choice of the audience — more utilitarian in its inception. This distinction in how to read user habits becomes doubly important when we think about the Semantic web and companies like Google and Last.FM’s move to tailor content to user habits.

Thus, if podcasting and online radio are on the upswing in terms of user habits and mobile web, how should this affect the vision for the Semantic web and personalized content? Where should human choice and interaction fit into the latest design of the Internet?

[Via: The Guardian]

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