Can Virtual Recycling On Facebook Help Clean Up Trash In The Real World?
Waste Management, the largest recycler in North America, is releasing Oceanopolis, a new social game to encourage conservation of resources.
Waste Management, the largest recycler in North America, is releasing Oceanopolis, a new Facebook game to encourage real world clean-up and conservation of resources.
According to Waste Management’s social network site Greenopolis, Oceanopolis is a virtual world that encourages players to earn points by clearing waste and recycling virtual trash as they build their own sustainable community.
More than teaching the lessons of recycling, however, Oceanopolis transfers the good done in the virtual world to our real one. Points earned by keeping your island clean translate into printable coupons that can be used at a range of movie theaters, restaurants and retail stores. On the flip side, virtual points can also be earned through real life recycling or by blogging on the Greenopolis site.