In Brief

Why LVMH should rethink their position on fake handbags.

It’s obvious that when Kyoto-Based artist Mitsuhiro Okamoto presented his “Batta Mon” series that he was critiquing the role that “fakes” play in the economy of fashion. Made from fake Louis Vuitton and Gucci handbag fabrics, the sculptures imitate locusts. However, LVMH has seemed to misread the objects and threatened to take legal action against The Kobe Fashion Museum in Kobe, Japan:

Unfortunately, Okamoto’s social commentary was lost on Louis Vuitton, who claim the ‘Batta Mon’ sculptures represent an endorsement of the illegal trade in counterfeit goods. The Kobe Fashion Museum promptly removed the sculptures from the exhibit in May, after receiving a letter of complaint from Louis Vuitton claiming that the works damage the image of their luxury products because they incorporate material from counterfeit products.

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