How to implement a corporate social responsibility initiative: with honesty, sincerity, and modesty.

Industry experts are praising Pepsi for their corporate social responsibility (CSR) work surrounding the BP oil spill. As part of the ‘Refresh' Project, individuals can vote online, starting August 2nd, for ideas to help the Gulf area. Pepsi has committed $1.3 million towards ideas that benefit communities in the affected area (the five-state region of Texas, Florida, Mississippi, Louisiana and Alabama). Applications were accepted between July 12 through the 16th; those with the most votes will be revealed online on September 22nd.

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