Dating Site Runs Guerrilla ‘Socks’ Ad To Lure Singles
An innovative advertisement for an online dating firm.
Neu.de, a German dating site is running an engaging advertising campaign in which it is planting a single white sock in laundromats with the caption “Also Single?”. The objective of the ad is to surprise single men and women when they open the laundromats to find the white sock and relate to it, luring them to the dating site.
The advertisement was conceptualized by Heye & Partner GmbH of Hamburg.