A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.

Aki Spicer, digital planning director at Fallon, recently shared a presentation he gave on brand engagement and planning in a digital age. He is also the co-founder of Planning for Good, and seeks to “bring planning into the age of participation.”  Spicer’s presentation is insightful, informative and worth reading in its entirety – that said, we culled several ‘guidelines’ from it, for anyone wanting and needing to think as a digital strategist:

On defining digital strategy – and the process:

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