In Brief

A leading power utility company wants to create a smart-grid system to offer discounts on energy-efficient appliances to its customers.

Jim Rogers, Duke Energy’s CEO, wants his company to model its business after Amazon’s. Just like Amazon.com discounts e-books bought through the Kindle, Rogers too envisions using a smart-grid system to offer discounts on energy-efficient appliances to its customers.

Speaking at the Clean Energy Ministerial Forum, the Duke chief said that state regulations governing utilities need to change to allow utilities to make more profit without selling more electricity. He also proposed a new business model for his company under which Duke would associate its brand with computer chip enabled energy-efficient products that can interact with the utility and Duke will give customers discounts to buy them.

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