Eco-Index Rates The Sustainability Of Apparel Brands
An index system currently being developed will be used by clothing manufacturers to help determine the green efficiency of their products.
Approximately 100 apparel brands and retailers are teaming up to formulate an eco-index system to help measure the environmental impact of their manufacturing and distribution processes. The rating scores will eventually be publicized so consumers can choose between competing brands by comparing index ratings. Apparel brands hope that they can proudly display their eco-badge coupled with their price tag. When products do receive a low efficiency score, manufacturers are likely to revise the manufacturing and design process to help improve the score before it sells. For example, Brooks redesigned its shoe boxes and plan to implement a recycling booth for shoe boxes after earning a disappointing rating.