Ed Cotton: Corporations Need A Reason For Being
Could corporations have lost track of their reason for being?
In Adweek July 18th- Warren Berger wrote an interesting piece about the potential mid-life crisis of the ad biz.
“There are lots of tough questions companies must confront in dealing with a consumer who's more engaged, more informed and more concerned with social issues than ever before. Among those questions: What does the company stand for? What does it believe? How does it make its products and treat its employees? Is it being straight with us in its ads? All of these points are part of the larger conversation people are now having about brands.”