While most categories demand obsolescence, perhaps too many corporations and brands are only too willing and eager to let their customers give up on the products too fast and send them to landfill.

While most categories demand obsolescence, perhaps too many corporations and brands are only too willing and eager to let their customers give up on the products too fast and send them to landfill. Clearly, there’s a long-term sustainability issue with this, but also there’s no real alternative, but what if there was?

I recently read about BMW’s Classic Car Center, that restores back to working condition old BMW’s and even Minis. It’s a nice added touch for a brand that’s manufactured a number of iconic models that it’s owners love and cherish and want to keep in working order. It’s likely to be a premium service and used by a tiny fraction of BMW owners.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in