#EndAIDS: Nike Laces Up Against AIDS
Following the popular content-fueled World Cup campaign, the sportswear giant has brought over the football-keen audience to another cause.
Following Nike's popular content-fueled World Cup Write The Future campaign, the sportswear giant has brought over the football-keen audience to another cause, AIDS. With 22 million people living with the disease in Africa alone, Nike has released #EndAIDS (NIKE) RED Laces, pledging 100% of the profits to HIV/AIDS, Tuberculosis and Malaria ‘fighters' Global Fund and soccer programs the help educate against the disease. Currently Nike has reportedly raised over $150 million dollars for the Global Fund, which will go towards HIV testing, antiretroviral medication, medical staff training and preventative measures against mother-child disease transmission.