Event: General Motors Highlights The Contributions Of Women In Car Design
The Museum of the City of New York presented an evening charting the influential past, present, and future of women in the field of automotive design.
PSFK recently attended an event titled Designing Women: The Intersection of Art, Culture and Car Design held at the Museum of the City of New York. The evening featured presentations by three women working within various levels of GM’s Global Design Studios.
Teckla Rhoads, GM Director of Global Industrial Design talked about how GM functions as a global design organization. Currently they have ten studios around the world and employ 800 designers in the US, and a total of 1500 designers worldwide from 37 countries. This has made GM more culturally diverse in terms of the design staff. This allows the studios to develop products better suited to particular regions of the world such as Europe and Asia. GM also recognizes the importance of having women as members of the design staff.