Fiat Brazil Suggests The First Co-Created Car
Fiat Mio will be the first concept vehicle created under Creative Commons licensing.
Celebrating its 30 years in Brazil in 2006, Fiat launched the campaign “Fiat 30 years, inviting you to think about the future”, which displayed children and teenagers expressing their feelings about the future. On the Internet, people could leave their impressions about the next 30 years (in audio, video or text) and discuss the world we live in.
The first embryo of the initiative was the FCC I (Fiat Concept Car I), a 100% Brazilian coupé inspired by SUV aesthetics, developed by Fiat Brazil Style Center according to guidelines extracted from the online interactions.