Finding Serendipity And Sparking Creativity
Some ideas for facilitating serendipitous moments, and for more effective alternatives to creative brainstorming.
The slower days of summer seem to have also sparked a discussion of how to best cultivate creativity – and not just in the advertising community. After reading a Newsweek piece on why brainstorming doesn’t work (and what does), we found an ideahive post on provoking serendipity particularly timely – and serendipitous.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu