Some ideas for facilitating serendipitous moments, and for more effective alternatives to creative brainstorming.

The slower days of summer seem to have also sparked a discussion of how to best cultivate creativity – and not just in the advertising community. After reading a Newsweek piece on why brainstorming doesn't work (and what does), we found an ideahive post on provoking serendipity particularly timely – and serendipitous.

The piece defines Serendipity as

“The emergence of desirable novelty from a chance encounter, the discovery of something wonderful, unknown and unpredictable. It is the act of unexpected cross-pollination, the seed of something new.”

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